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  • Carmen Ben Diego

Editor's Letter

When I think about my matriculation in the cigar industry from “Influencer” to brand content curator, a quote comes to mind:

“I don’t have a dream job. I have a dream lifestyle that pretty much sums up why I do what I do.”

Life in tobacco has been generous and I don’t mean the cigars. I mean the humans!

Every leader or owner of a brand has shown me so much respect and it really shows you how far you can go in this industry if you invest your time in the humanity of the industry; who they are, where they started, what they smoke, sip, family and etc.

You’ll find that, while most company heads hold 2-3 positions in multiple entities and charities or even own land in large parts of their country’s they manage to posses a calm, yet intentional pride for their culture. That culture translates into HOW they blend and introduce cigars; it’s their story. A story We get to partake in over and over again for hours at a time.

The definition of “cigar lifestyle” is comprised of more than how we enjoy tobacco but all encompassing of the culture we consume; the Dominican, Nicaraguan, Honduran, African and American to name a few.

The next time you walk into a humidor to purchase a cigar from your local brick and mortar, think about /consider the culture you’re participating in. What it may be like to be on the opposite side of your smoking experience; what the effort, dedication and skill one must have to deliver a product all brothers and sisters of the leaf alike enjoy.

Sit back and release your copious smoke in the air for those responsible for your leisure. Our leisure. #TheSmokyTruth



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